The Idolmaster SideM — Neo-Chinese Street-Style Merch Line Drops in October

Source: アイドルマスターSideM ストリートMIXなネオ中華グッズ10月発売 — collabo-cafe.com

Bandai Namco is releasing a fresh merchandise lineup for The Idolmaster SideM, themed around a striking "Neo China" street-fashion concept. The collection brings together idols from two popular troupes — DRAMATIC STARS and C.FIRST — for a total of 6 characters reimagined in traditional Chinese-inspired outfits fused with modern sneakers, high-necks, and urban streetwear elements.

What's in the lineup:

• BIG Acrylic Stands (¥1,925 each, 6 variants) — large 170mm figures for each idol
• Acrylic Diorama (¥4,070) — a neon-lit Chinatown night scene diorama
• Aurora Badge Box (¥5,940) — full set of 12 shimmer-finish badges
• Key Holder Box (¥3,960) — 6-pack collectible key holders
• Photo Card Collection (¥3,520) — 8-card box set
• Mini Photo Cards (¥2,640) — compact 12-card set
• BIG Acrylic Name Plate Key Holder (¥2,200 each, 6 variants)
• Acrylic Name Badge Box (¥3,960) — 6-pack
• Pouch (¥2,200) — cotton accessory pouch

Pre-orders are open through August 11 via Anime Store.JP, and a pop-up store at Shibuya is running beforehand for early access.

There's also a nice bonus: when the DRAMATIC STARS card stand goes on sale, the previously released C.FIRST stands will get a re-release, letting you mix and match across both groups.

The Neo-China street aesthetic sounds really sharp — that blend of traditional 中華服 with modern streetwear fits SideM's over-the-top concept style perfectly. If you're into DRAMATIC STARS or C.FIRST, this is a collection worth keeping an eye on.