Hololive Takes Over the Konbini — 6 Talents in Halloween & Autumn Fits Hit Lawson Nationwide

Source: ホロライブ × ローソン 10月13日よりハロウィン&秋服コラボ開始! — collabo-cafe.com

Something a little extra popped up at the corner konbini this morning. Hololive Production's Lawson campaign kicked off at 7am on October 13 and runs through October 26 — or until the prizes run dry. It's a full nationwide takeover, and six talents are involved: Ayame, Okayu, Pekora, Noel, Raden, and Vivi.

The art comes in three distinct styles, so each goods line looks a little different:

• Halloween costumes — black-and-orange full-body looks (Ayame clutching a pumpkin bucket, Vivi in a witch hat)
• Autumn outing outfits — plaid knits and skirts, perfect for a cozy day out
• Autumn formalwear — the key-visual scenes set among the falling leaves

Here's the part for the goods hunters. It's first-come, first-served, and the numbers tell you to hurry:

Those charm counts are a race. Compared to the March Lawson campaign, this time they swapped the clear sheets for charms and added a stamp campaign that unlocks original wallpapers. There's also a full in-store lineup (acrylic stands, can badges, photo-style cards, a big tapestry), @Loppi pre-orders, and a completely collab-decorated store at Lawson Shibuya Dogenzaka-ue.

I nearly grabbed a YUNKER out of pure reflex. If you're in Japan this month, the charms won't last — and honestly, Vivi in a witch hat is doing a lot of the heavy lifting on this one.