Ave Mujica Takes Over Animate — Comment Videos, a Cat Ambassador for Kyushu, and Muvichike Goodies

Source: 映画『BanG Dream! Ave Mujica prima aurora』の公開記念キャンペーンが、アニメイトで10月1日から順次開催。アニメイト限定特典付きムビチケカードも発売決定！ — PR TIMES

The new Ave Mujica film, prima aurora, hits theaters on October 16 — and starting October 1, Animate stores nationwide are doing everything they can to make sure you know about it.

Wave 1: Comment Videos + PV Screening

Oct 1 – Nov 3, all Animate stores. Limited comment videos from Sasaki Riko (Dororis / Hatate Uha) and Takao Kanade (Oblivionis / Shoko Tokino), plus a PV screening. Free, in-store, very on-brand for a band that lives in theaters and concert halls.

Wave 2: Nyanmuchi Goes to Kyushu!

The fun part. Nantenji Nyanmuchi — a Kumamoto native, after all — is appointed promotional ambassador for Animate's Kyushu-region stores. The package:

• Exclusive in-store comment audio from Nyanmuchi
• 10 store-exclusive Nyanmuchi poster designs — each store hides a different one, so it's basically a poster-hunt across 10 cities (post finds with #にゃむちみーつけた!)
• Oct 10: one-day store manager at Animate Kumamoto, her home prefecture

Muvichike Cards

• Muvichike card (¥1,700) at ~22 Animate flagship stores
• 2nd wave from Sep 19, including an Animate-exclusive version bundled with an A5 acrylic panel (¥4,670, preorders open Sep 19)

Also on the Radar

Ave Mujica's 7th LIVE "Virtus" is locked in for Oct 24–25 at Keio Arena TOKYO — three days before the movie opens, so the timing is doing something very intentional.

It's hard not to smile at the whole "gothic gothic princess band sends a cat-shaped talent as its Kyushu poster-hunt ambassador" energy. See you at Animate.